New Sales Director for Soccer Buddy 
Jan Sorensen signs up

11 June 2008

Former Denmark international footballer Jan Sorensen has joined Walsall company Soccer Buddy International as its sales director.

Jan who is also a former Walsall manager will be responsible for extending Soccer Buddy International’s market among UK and continental football clubs for the company’s life-size football mannequins used on the training pitch.

Barcelona, AC Milan as well as Birmingham City, Wolverhampton Wanderers and Derby County have “signed-up” Soccer Buddy mannequins.

 But the clubs have now been joined by Walsall who have asked Soccer Buddy International if they can “sign on” some of the mannequins for a trial on their training ground.

 The club is also taking some merchandising from the company which has premises in Bank Street, to sell in its club shop.

Jan, who has also taken a financial stake in Soccer Buddy International, played for FC Twenty in the Danish league and also played for FC Bruge in a European Championship cup final against Kenny Dalglish’s Liverpool in 1978.

Jan said: “When hearing about Soccer Buddy and saw the potential and fun the Soccer Buddy will bring to the game, I had no hesitation getting involved with the company.

 “I have a lot of contacts in the game in the UK and the rest of Europe and I will be asking them to take a look at the Soccer Buddy product.

"I firmly believe every club could benefit from our product and we as a company can prove, that not just can you get fantastic use from the Soccer Buddy’s for your technical and tactical progression, but it can benefit your club financially as well."

Julez Broomes, managing director of Soccer Buddy International, said the arrival of Jan would give the company a boost to get into new markets.

“He knows the football scene very well and he has previous experience in the sales manager field,” said Julez.